Otis and Friends has evolved rapidly since it was founded 5 years ago. I was approached to create a fresh new brand identity to reflect their growth and success. The new branding needed to be playful and approachable, whilst also remaining professional and reliable. Otis and Friends offers a range of services but something that ensures they stand out from their competitors is the option of premium dog care services. Their clients can subscribe to a membership which entitles their dogs to exclusive benefits. As well as a new logo design, we created a brand identity, including; colour palette, fonts, social media templates and a van design to match.